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Anthony MacLean | Boost Auto
Jan 144 min read
It’s all about brand; what emerging brands can learn from Jaguar.
Jaguar’s re-launch last month was a stark reminder of the power of the brand. A once proud marque appears to be languishing.
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Anthony MacLean | Boost Auto
Apr 17, 20245 min read
Your 15 Point Plan to More Sales
Sell more cars in your dealership with Boost Auto's AutoPlay Tune-Up
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Anthony MacLean | Boost Auto
Apr 12, 20246 min read
Are you certain you do CRM right?
At Boost Auto we are prepared to have a small wager that most Dealer Principals do not fully understand their CRM (Customer Relations...
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Anthony MacLean | Boost Auto
Jun 28, 20234 min read
It's time to get serious about lost leads.
Do you pay for leads and then discard them? No? We think you do. Read on how to turn lost leads into something more.
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Anthony MacLean | Boost Auto
Apr 12, 20213 min read
How to sell cars…when you don’t have any.
boost blog #9 A friend of mine tried to buy a new car last week. Actually, he’s been trying to buy one for nearly a month. You would...
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Anthony MacLean | Boost Auto
Mar 1, 20214 min read
How to run your business through a lockdown (and how to make it stronger at the same time).
boost blog #5 Whatever your feelings about the announcement of renewed COVID-19 lockdowns, once the anger and or frustration subsides...
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Anthony MacLean | Boost Auto
Jan 28, 20213 min read
boost blog #3. That lead is dead, it is no more, it's gone to meet its maker.
When is a lead alive? When is a lead dead? When is it just resting?** Clearly these frivolous questions have a point in mind. They are...
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Anthony MacLean | Boost Auto
Dec 12, 20203 min read
boost blog #1 - Why sales should not be your marketing objective.
Do you have clear sales conversion KPIs and marketing goals? If not sales performance can't be attributed to marketing...
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